President Donald Trump is of course no lover of The View .

So , on Wednesday night time, his campaign launched its own every week women’ s talk show: The Right View (see what they did generally there? ).

The approximately hour-long debut episode, streamed upon social media, featured campaign standbys Katrina Pierson , Kimberly Guilfoyle , Lara Trump, and Mercedes Schlapp . The “ girl’ s particular date, ” as they called it, began with praise for the President’ s i9000 “ bold, decisive leadership” within taking hydroxychloroquine as a preventative calculate against coronavirus. While there are continuing studies, there is currently no information supporting this use of the anti-malaria medication.

“I think this speaks volumes about the president, their character, his willing to, like, direct, and be the one to go first and after that he says,’ America first, are available in right after me,’ ” said Guilfoyle.

Guilfoyle , who has been dating Jesse Trump Jr. since 2018, afterwards went on to ask Lara Trump, wife of Eric Trump, “ President Trump, as you well understand, once built the hottest economy within modern history. Why do you think that he’ s the only person who may bring the American dream and the United states economy roaring back following the coronavirus? ”

Aside from adoring the President’ s leadership, the ladies criticized Democrats, including House Loudspeaker Nancy Pelosi (D-Calif.), is president-candidate Joe Biden, and The state of Michigan Governor Gretchen Whitmer (“the particular meanest nanny you could ever possess,” according to Schlapp), though the suffered target of their ire was the press.

Other topics protected included “ Obamagate, ” reopening states, and of course, the 2020 selection. In between conversations and at the bottom from the screen, Trump campaign ads performed, advertising the campaign’ s formal app and merchandise like caps reading“ MAGA MAMA” plus“ Coke.”

Unsurprisingly, The Right View received the split reaction on social media. Several expressed their excitement about the display, which received hundreds of thousands of sights across platforms.

SongBird4Trump/Twitter Cindy DeRossett/Twitter Anna Laurel/Twitter

Others made fun of the assumption, including Jemele Hill , who retweeted this with a quote from Coming to The united states.

They got the particular Golden Arches mine is the Fantastic Arcs. They got the Big Mac pc, I got the Big Mick, ” the girl wrote .

Tiffany Cross/Twitter Bette Midler/Twitter

Ultimately, as one conservative commentator pointed out, just by creating buzz, the particular show accomplished what every politician is looking for during this socially-distant campaign period: getting eyeballs on ads.

People may dunk on this all they wantIt’ s a smart content marketing strategy to maintain supporters in an internal controlled program and easy way to get organic marketing through shares https://t.co/WtHh7YomTi

— Saagar Enjeti (@esaagar) May 21, 2020

The strategy is nothing brand new for the campaign, which launched #TrumpTV on Facebook during the 2016 usa president race.